On any given day, there are Batmans, Supermans, Spidermans and several other comic book action figures in the boys aisle of the toy section. Do you know how many female action figures I found a few weeks ago at Wal-Mart? None.
Why aren’t the female superheroes represented at department stores? There are millions of parents who spend billions of dollars at stores like Wal-Mart and Target. With the comic books and movies coming out with female superheroes, you would think that there would be more toys for girls at stores, like Wal-Mart or Target.
My kids, who happen to be girls, love superheroes and villains from comic books. They love to go see movies like “Thor” and “Captain America.” When the “Suicide Squad” comes out next year, I’m going to have a struggle to keep my youngest one from seeing it until she’s older.
So why aren’t there figures of Wonder Woman, Black Widow or Harley Quinn in the store? I looked in every toy aisle. Even the baby aisle had a fair amount of male superheroes and villains. I did not find one female action figure – hero or villain.
Do you know who is really easy to find at Wal-Mart? Elsa – that chick is dominating the toy aisle. Kudos to the Disney promotion department. They have put the “Frozen” characters on just about everything. My personal favorite is the Elsa cape. It’s very superhero-like.
One of my kids has a small obsession with Batman, while the middle daughter loves Thor. Picking out birthday and Christmas presents for them is very easy. Every time I turn around, I see another Batman object that my kid wants.
On the other hand, my youngest daughter is fascinated by Poison Ivy and Harley Quinn. She has also been trying to “borrow” my Wonder Woman print to put on her wall. She would like to trade Elsa for Wonder Woman. I didn’t even have to pay her to choose Wonder Woman over Elsa. It just happened.
FYI: The dates of the creation of a few comic book characters
Wonder Woman – 1941. Superman- 1933. Batman- 1939. Joker-1940.
Elsa has been around since 2013.