Who is ready for Female Superhero Action Figures?

It's time to buy some female superhero merch.
It’s time to buy some female superhero merch.

On any given day, there are Batmans, Supermans, Spidermans and several other comic book action figures in the boys aisle of the toy section. Do you know how many female action figures I found a few weeks ago at Wal-Mart? None.

Why aren’t the female superheroes represented at department stores? There are millions of parents who spend billions of dollars at stores like Wal-Mart and Target. With the comic books and movies coming out with female superheroes, you would think that there would be more toys for girls at stores, like Wal-Mart or Target.

My kids, who happen to be girls, love superheroes and villains from comic books. They love to go see movies like “Thor” and “Captain America.” When the “Suicide Squad” comes out next year, I’m going to have a struggle to keep my youngest one from seeing it until she’s older.

So why aren’t there figures of Wonder Woman, Black Widow or Harley Quinn in the store? I looked in every toy aisle.  Even the baby aisle had a fair amount of male superheroes and villains.  I did not find one female action figure – hero or villain.

Do you know who is really easy to find at Wal-Mart? Elsa – that chick is dominating the toy aisle. Kudos to the Disney promotion department.  They have put the “Frozen” characters on just about everything. My personal favorite is the Elsa cape. It’s very superhero-like.

One of my kids has a small obsession with Batman, while the middle daughter loves Thor. Picking out birthday and Christmas presents for them is very easy. Every time I turn around, I see another Batman object that my kid wants.

On the other hand, my youngest daughter is fascinated by Poison Ivy and Harley Quinn. She has also been trying to “borrow” my Wonder Woman print to put on her wall. She would like to trade Elsa for Wonder Woman. I didn’t even have to pay her to choose Wonder Woman over Elsa. It just happened.

FYI:  The dates of the creation of a few comic book characters

Wonder Woman – 1941. Superman- 1933. Batman- 1939. Joker-1940.

Elsa has been around since 2013.

“Just a small town girl – living in a lonely world.” Concert tickets are practically essential. Musicals are the key to life. I like movies, music,books, and corny jokes.


  1. Very interesting, thought-proking post for anyone interested in gender roles. Elsa does have a lot to answer for…all those little girls who can’t sing “Let it Go” belting it out and almost breaking my ear drums while they look so cute in their blue dresses. I feel like banning the son. That said, my daughter sang it at the soon talent show (this thing was the equivalent of trying to sing in a pub where you can’t hear anything over the banter.Can you buy girls action figures on eBay? I’ve never looked. xx Rowena

    1. I’m pretty sure that you could find some on eBay. Wal-Mart had a couple online. Try Googling the action figure. I’m sure something will turn up.

  2. Love this post. My little one was obsessed with Batman for the longest time but she also wanted to be a princess so she wore a tiara with her batman cape and mask.

  3. I don’t think I ever realized that before. Good catch and yes, time for the toymakers to get on the ball. I know there was a bunch of ones for Xmen and Batman (ala Catwoman)…twenty years ago. Maybe.

    I am still totally jealous of those WW watches…we don’t have Meijer here. :/

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